URBEXURBEX
2.1M followers watching what the world left behind.
Everything packed.
Nothing left behind.
Motel 6, outside Detroit. 5am.
Sony A7IV + Sigma 14mm. The whole kit.
Two headlamps. One always fails.
TikTok rig. 4K60. Stabilized.
"Every expedition starts the same way. Motel room. Pre-dawn. Gear on the bed. The question isn't whether I'll get the shot — it's whether the building is still standing."
Standard Kit — Feb 2026
22
Expeditions Completed
Across 14 states and 3 countries. Zero injuries. One arrest (charges dropped).
The audience
comes for the danger,
stays for the story.
4.8M
Packard Plant, Detroit
Views in 72 hours. 847K saves. The algorithm can't look away from decay.
5.1M
Six Flags, New Orleans
Highest single-video views to date. 2 brand DMs within 6 hours of posting.
68%
Audience Demographics
18–34. 54% male, 46% female. High index for outdoor gear, streetwear, travel.
70%
Creator-Led CTR vs. Standard Ads
Higher click-through rate. 159% higher engagement for same CPM spend. Per TikTok internal data.
← Margin note
"The most requested collab type: outdoor gear, worn in context. Not in a studio. Not posed. In a crumbling Soviet factory at midnight."
↑ Expedition log — handcrafted from field notes
Packard Automotive Plant
Detroit, Michigan — 2025
f/1.8 · 1/60s · ISO 6400
Chernobyl Exclusion Zone · 2025
Abandoned Mansion · Gary, Indiana · 2025
Bethlehem Steel · Pennsylvania · 2024
Brands that
went somewhere real.
Field Note #001
Outdoor Gear Brand
Headlamp integrated naturally into Chernobyl exploration footage. No script. No product placement feel.
3.2M
Combined views
+340%
Brand search lift
Field Note #002
Detroit Tourism Board
"Decay is a destination" — Packard Plant series drove 18% increase in heritage tourism enquiries.
4.8M
Views, 72hrs
18%
Tourism lift
Field Note #003
Streetwear Label
12-month partnership. Clothing worn in context — not posed. Audience adopted the brand as authentic exploration gear.
8.9M
Series total
$2.4M
Attributed GMV
Midnight edit.
Posted before dawn.
5.1M
Six Flags
4.8M
Packard
3.7M
Joliet
3.2M
Gary Works
2.9M
Bethlehem
2.4M
Chernobyl
Every video edited same-night. Posted within 18 hours of entry. Authentic or nothing.
"The numbers aren't the point. But they're what you'll want to show your CMO."
Views per video (M) — Aug 2025 to Feb 2026
Avg. engagement rate (%)
2.8M
Avg. Views/Video
8.4%
Save Rate
3.2%
Comment Rate
4.1%
Share Rate
Pitch an
Expedition
Together.
The best partnerships happen when a brand gives a creator a location and gets out of the way. Tell us where you want to go. We'll figure out how to get in.
Brand Sponsorship
Gear, apparel, or equipment in context. No scripts.
Documentary Feature
Long-form expedition content. Streaming-ready.
Tourism Campaign
Post-industrial cities. Decay as destination.
Replies within 48 hours. Always personal.
Not ready to pitch? Browse the numbers first.